Monthly Archives: October 2012


“…by grace are ye saved through faith; and that
not of yourselves: it is the gift of God. “

Ephesians 2:8

Grace is the result of unmerited goodness of God poured down, or disposed at people who did not expect it, people who did not merit it, and/or people who did not deserve it. Though considered to be highly favored by God, Jews failed to recognize the epic of God’s love in the coming of The Messiah, Jesus Christ. They rejected Him and crucified Him. His resurrection gave birth to Christianity, the world’s largest faith, opening the door of God’s grace to the gentiles and all that are far away.

Yes, God’s grace is enough!

Rudy Giuliani, KBE, was the Mayor of New York City during the September 11, 2001 terrorist plane attacks on some vital targets in the United States of America. It was reported that Mayor Giuliani, whose office was housed within the World Trade Center towers, may have been in tower 7 on the day of the attacks, but left the building moments before the collapse of the structure. He was not in any way smarter or better-off than those who perished with the collapsed building, it was the unmerited grace of God upon his life.

Northwest Airlines Flight 253 was flying on international route from Schiphol Airport in Amsterdam, The Netherlands, to Detroit, United States of America, on Christmas Day, December 25, 2009 with 290 people on board. Unknown to the people on board was that another passenger, Umar Farouk Abdulmutallab was carrying explosives in his body. This passenger had beaten the security agents prior to his entry into the plane.

A little while before arrival in Detroit, the terrorist attempted to detonate the explosives in his body, but there were malfunctions in the device. The explosives failed to explode, but caused a burning fire upon him. The attacker was overpowered and arrested, saving the lives of 290 passengers shortly before safe landing in Detroit. If not for the grace of God, two hundred and ninety lives would have been lost. Many families, organizations and institutions would have been affected. Though the people on board did not deserve to die through terrorist attack, but death was already hovering over their head as long as the terrorist succeeded in carrying explosives into the aircraft. However, the grace of God prevented the successful detonation of the explosives, and saved the lives of every occupant. You will recall that passengers and crew of United Airlines Flight 93 that crashed into Shanksville, Pennsylvania as part of the 9/11 attacks were not that fortunate.

Yes, God’s grace is sufficient!

The grace of God is always a special gift realized as undeserved favor that could only come from no one else but Him. This explains the rational for the greatest gift of God to humanity – Jesus Christ. The Bible explains God’s plan to save people after the fall of Adam and Eve in the Garden of Eden. Satan deceived Eve, and caused the fall of Adam and Eve, the fall of man. From the time of the first deception of Eve, Satan has been very busy with the game of deception to lure man away from the way of God. Satan was jealous of the power given to man before the fall. He does not want man to go to Heaven, to a life of joy and happiness throughout eternity. His design was to take as many men as possible with him into Hell, his last abode.

As man improves in knowledge and excels in accomplishments, he is tempted by the devil to look upon self, and see less of God’s guidance in his affairs. God’s blessings and endowments are selfishly attributed to the personal accomplishments and smartness of man. Man would prefer to do things in his own way – “I did it my way”, and not according to the way of God.

Albert Einstein emerged as one of the biggest names in science till this day. He wrote profusely on ethical culture, and would not vouch convincingly on the existence of God, even though he had a rich Jewish background.

Charles Darwin introduced the theory of evolution, transformed the way we think about the natural world, casting doubts on God’s creative power of the Earth and the universe.  He gained fame and worldly acclamation instantaneously.

Voltaire (Francois Marie-Arouet) was a respected French philosopher who believed that human beings are basically evil and need to be treated that way. He promoted religious freedom and social reform. He spoke out against the French government and the Roman Catholic Church.

Upon the successful launch of Manhattan Project’s artificial nuclear explosion on July 16, 1945, on a site codenamed “Trinity” by Project leader, Robert J. Oppenheimer, the renowned scientist was quoted as saying “I am become Death, the destroyer of worlds.”

But God hath chosen the foolish things of the world to confound the wise;” (1 Co. 1: 29).

Right from the family of Adam, God has always demonstrated His grace among all men. Grace is unmerited favor which makes man important. However, unlike the exemplary lifestyle of favored Joseph, who rose from prison to become the ruler of Egypt, most men would underestimate and underrate fellow-men that were less favored. For control and direction to appropriate His grace as a full measure of following Him, serving Him, and living with Him in eternity after death on Earth, God gave man the Ten Commandments. This is also a document of grace and principle of life for all men to walk close with God.

The Scarlet Thread of Redemption

After more than four hundred years of bondage in Egypt, the children of Israel cried unto God for deliverance.  Moses was sent out of grace to deliver them and lead them into the Promised Land in Canaan. With mighty power and love, God gave Palestine and all of Canaan to the children of Israel. Disbelieve and faithlessness made them incapable to dislodge the pagan nations in those territories.

Israel rejected to serve God, and went into idolatry. However, sinners who forsook their evil ways were accepted and blessed by God. Rahab, the harlot from Jericho believed in the report she heard about God, acted upon that faith, and was rewarded beyond measure. Rahab and her family escaped the destruction of Jericho, became an ancestress of David in the Messianic line of Our Lord, Jesus Christ.

After much suffering and losses in the land of Moab, the grace of God rebound in the life of Naomi, and her daughter-in-law, Ruth. Ruth departed from the pagan life of Moab, and followed her mother-in-law, Naomi, into Israel. Though a gentile, she served God faithfully and was favored by God.

The failure of the children of Israel to come out of idolatry concerned God. He needed a set of people who would do His will and prove to sinful world that His way was simple, and His commandments were not cumbersome as Satan has presented it to be.

Jesus was sent to save his people from their sins. (Mat. 1:21)

He came to save man from death, that was caused by sin. For God so loved the world that he gave his only begotten Son that whosoever believeth in him should not perish but have everlasting life.John 3 16.  For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord.” – Rom. 6: 23.

God’s grace is hereby shown to be sufficient, and provided the all-encompassing plan for deliverance from disobedience, sin and death. Jesus Christ became the complete grace of God for salvation, justification, full redemption, and transition into everlasting life.

By reading the Bible we learn of God and understand Christ’s plan of salvation. We are saved by grace, full and free through faith, believing the Word of truth. Our recognition of God’s blessing leads to confession of sins and shortcomings, leading to a transformed life of faith on God, and his plan, to be with Him after death in Heaven.

For out of His fullness we all received one grace after another and spiritual blessing upon spiritual blessing, and even favor upon favor and gift upon gift. For while the Law was given through Moses, grace and truth came through Jesus Christ. John 1:16,17,

Marvelous grace of our loving Lord,
Grace that exceeds our sin and our guilt!
Yonder on Calvary’s mount outpoured,
There where the blood of the Lamb was spilled.

Grace, grace, God’s grace,
Grace that will pardon and cleanse within;
Grace, grace, God’s grace,
Grace that is greater than all our sin!


Dr. Nelson Mandela                      Dr. Nelson Mandela, Former President of The Republic of south Africa.

Tai was a little boy of seven when he experienced the most painful experience in his life. As he grew up, he never forgot that mistake and its bitter consequences.
He found a penny in a corner of the room, and decided not to report the find to her mother. Tai took the money with him to school the following day. This day, Frank, a troublesome classmate, stole a penny from Danielle’s loose pocket and quickly spent it to buy candy. He was not discovered.
As Danielle cried for her stolen penny, the class teacher searched all the pupils, a penny was found on Tai. He found himself in an extremely tight corner. He could not convince his classmates that the money was not Danielle’s; neither could he prove to the teacher that he did not steal, nor his mother, that he took the penny from home. He was intensely bitter, hated himself, and promised never to lose his integrity ever again. He kept faith with that pledge.

There is a danger in living a lie. The consciousness of living a false or double life is reflected in the lack of peace in the mind. While trying to gain the good opinion of others, one is constantly overwhelmed and submerged by his guilty conscience which would soon consume and shatter him over time, leading to outright failure and exposure. Somehow, the false mantle he was trying to cover up is turned out in the open to the ridicule of everyone.

Integrity is that revered idea of constancy and reliability of actions and expectations, values and methods, principles and measures, whereby a person or some people say what they mean, they mean almost very precisely what they say, and they do, would do, that which they had resolved to do or said they would do.
Integrity is the opposite of hypocrisy. It is being what you are. We have integrity when we adhere to sound moral and ethical principles and practices, impeccable character, and general attitude of honesty in all dealings and transactions. An object, a working implement,  or a mechanism is in a state of integrity if found in perfect condition, sound and unimpaired state, readily fit to execute the functions and operations for which it was designed.

Maintaining a clear conscience before God and man is the great desire of all of us, but only few of us could so decide to attain that high level of manhood. It is not the parental support or the connections that we have; it is neither education, nor culture, nor opportunities that make the man of high net worth that is, the great man. Rather, it is his personal powers and sterling integrity. There is always a strong demand for men of ability and integrity. Ability and integrity defines the successful man who maintains downright honesty and strict principles of life. As we aspire to be successful, we should understand that lasting success in any calling is gained through principles of trustworthiness, sobriety, integrity, fidelity, ability, industry and enthusiasm. These are the principles that mark the successful man. These are the principles that separate the truly magnificent and successful men from the cheats, the lousy men of questionable wealth and ill-gotten riches.

Integrity Code
Since ethics is recognized as the main code or cipher of morality, our conduct as humans is governed by ethical moral principles. The most desirable principal standards of conduct are hinged on:.
Happiness or pleasure
Duty, virtue or obligation
– the harmonious development of human potential to its fullest or highest level.

People of Low Integrity
A dishonest person is a person of low integrity.
An apologetic person, ever-seeking for reasons to justify performances that are below par is of low integrity.
A person who thinks others are not suitable, and accuse them often without justification is a person of low integrity.
Low integrity personalities demonstrate impulsive attitudes, such as jumping into action without deep or careful thoughts on patterns to take or the consequences that will fall out of such actions.
A person who is quick to rush into judgment, who condemns without facts or proof, and often support retributive measures at all cost, is deemed to have low integrity.

How to develop in Integrity

Like money saved in the bank, integrity and character are formed and built over time and could not be easily eroded. As Rome is not built in one day, integrity is not formed or developed overnight. One has to work at personality traits and principles which encourage the formation of compelling characters and integrity to be able to acquire the desired characteristics of a man of integrity.

1. Strive to understand the character of integrity and pursue its attainment.
2. Apply essential moral principles that put you on an irreproachable moral standing in your work and community.
3. Make necessary personal and social adjustments in life patterns, at any level, no matter the age, to enhance your integrity and command genuine respect from your community.
4. Life throws back to you whatever you throw at life. We have Buffet Law today because Warren Buffet had sewed faithfully from a long time ago the seeds that would put his name on the global scale. Other rich folks are not so dedicated and truthful about such matters. They may have taken some smart moves or unethical short cuts that looked “not illegal” then, but later became criminal activities when the racket was busted. Such unwise actions often rob us of whatever credibility we might think we had garnered over the years.
5. Keep correct scale or standards. Never try to rob Peter to pay Paul. Keep accurate records and keep up true at all cost. Keep straight and truthful account of all transactions without attempts to help from them unworthily.
6. Never make commitments you could not fulfill. Make sure you follow your actions through without cutting corners on any assignment you signed on. You sell yourself short at any time you give excuses.
7. Apply due process in all transactions and project implementation. Never take undue advantage of the organization, colleagues, relatives, friends or contemporaries. Try not to make unfair gains. Do not seek unmerited favors, or demand preferential treatment. Bribery, flattering and threatening is the currencies of the lowly, the undignified members of the society, no matter how much wealth or riches they may claim to own.
8. Be on guard and avoid destructive manners such as tale bearing, especially of superiors and colleagues. Refrain from gossiping, unnecessary arguments and undue jokes and jests. Be above-board and control your manners and attitudes all the time. Never partake in the evil acts of other men.
9. Listen how to listen to the inner voice all the time. Learn to hear this voice, as it will guide and lead you out of trouble and danger. The inner voice will speak softly and gently in the form of suggestions to lead you aright. The voice will leave you if you grieve him and discountenance his counsel time after time.

Mo Ibrahim, Founder, The Mo Ibrahim Foundation.

It is the dedication, the principle to improve the lot of the masses, with a genuine spirit for public service, that bring people into leadership roles.
But in Africa, leaders often fail to carry out the precise issues that brought them into leadership positions. What leadership role has the King of Swaziland, who lives in affluence like an American Governor, when unemployment and poverty are extremely high in his kingdom, when young women in his land take to prostitution in droves despite an exceptionally high rate of HIV/AIDS, and most men and women must seek job in neighboring countries to survive?
How do we describe the leadership style in South Sudan, where state funds went missing in billions of US Dollars barely two years of independence after a protracted 30 year war, with the majority of the populace in abject poverty, and the new rulers openly showing off elements of the nouveau riche?
Should Africa have outstanding leadership, there should never by now be poor and unemployed Nigerians, malnourished South Africans, or deprived and hopeless Congolese.

However, when leadership failed, poverty, illness, the life in the ghetto, becomes the order of the day for the masses in most African nations, while the elites cruise about town in expensive limousines, living in posh apartments with the good life.

The Mo Ibrahim Foundation was set up to encourage ethical governance and democracy in Africa, with an attractive annual award of US$5m (five million US Dollars) for exceptional African national rulers who must have led his nation with a proven record of improved living standard for the majority of his nationals, and respectable constitutional departure from office.
Why pay someone a tremendously fat extra to induce him performs the job for which he had been generously remunerated, you hasten to ask. Many people are equally bothered. That is the irony of leadership style in Africa. Yet, for the third year running, the award could not find a worthy recipient. Could the Mo Ibrahim Foundation have been wrong?

What leadership is!

“The meaning of a message is the change which it produces in the image”. (Kenneth Boulding).

Leadership is a process by which a person, the leader, influences other people and members of a group to carry out an objective, a purpose, a goal or dream of the group; with the leader guiding and directing other members cohesively and coherently towards the attainment of those dreams and goals.
To emerge as the leader, a person should prove the essential qualities, traits and attributes in terms of character, values, ethics, beliefs, among others. These will give him an edge within the group, and qualify him as the lead personae. These are the attributes that the Presidential campaigns, interviews, town-hall meetings and debates are geared towards, to find out the good qualities, the strong points and their weaknesses, out of each candidate in the United States elections before they eventually have their names on the ballot papers.
What he knows by education, and what he is able to do well in terms of ability, are crucial to his emergence as a leader. His character and ethics would stand him out, over and above his contemporaries, to qualify him for the office of the leader. (Surprisingly, it is whom you know that matters in most African situations). Wonder how many credible candidates fell in the primaries of the American Presidential and general elections because of shortcomings in their ethics and personal affairs!

Four Factors of Leadership.

The Leader: The leader needs to have a clear-cut knowledge of his role and his preparedness for the task.
Who truly am I?
What can I honestly do in this role?
How can I not be a boss but a servant leader, gaining the trust, confidence and true respect of the followers?

The Followers: A significant factor is to realize that the group is made of various people or interest groups who should be addressed differently while holding the group together. Each vital element within the group should be given a different approach of leadership style by the leader without disrupting the cohesiveness within the body.

Communication: Effective leadership is maintained through a two-way communication process in the exemplary lifestyle and role-model attitude of the leader. This will enhance his reputation and urge members to understand, trust and get along with him. Otherwise, there would be distrust and disaffection.

Situation: It is pertinent for a leader to understand that each situation requires its peculiar way of treatment. The leader needs expert judgment to chart the right course out of each logjam.

Africa’s Peculiar Mess:.

One would wonder why the leading lights of Africa were put out in their prime.

The killing of Patrice Lumumba in the Democratic Republic of Congo has led to the raging war that has refused to die till this day in that country breeding poverty and crime waves in its aftermath.
Thanks to Jerry Rawlings, Ghana went way down the drain in corruption, economic mismanagement, and poverty after the assassination of Kwame Nkrumah, until the recent awakenings that began with the leadership of Mr. Rawlings.
Whether you like him or hate him, the best leader Nigeria ever had was Chief Obafemi Awolowo. He ruled Western Nigeria with openness and probity, and would have transformed that part of the country into an African Switzerland, but was prevented by his own people and put away in prison. Despite her abundant oil wealth, majority of Nigerians are poor and unemployed.

What role did African rulers and elites play in the trans-Atlantic slave trade?
What kind of leadership did those rulers give during “the scramble for Africa”?
Were some of these rulers not the friends of the oppressive colonial regimes?

Most African rulers and elites collaborated, cooperated and befriended the colonialists under the oppressive regime that they were unable to join the struggle for independence. They suddenly became the de-facto benefactors of the post independence era, claiming the land and the natural resources under the aegis of royalty. They live ostentatiously on public fund while keeping their kits and kins in positions of power, denying the masses of the right to reap from the good fruits of the land.
June 12, 1993 Presidential election in Nigeria was adjudged the most free and fair, but the “leadership” thought otherwise, and the results of that free and fair election were cancelled. The nation has not fully recovered from the ripples and consequences of the unpopular decision.
June 12, 2009 Presidential election in Iran was tilting towards the way of the opposition, the ruling class intervened, and journalists reported that the announced results were doctored, the masses displayed their disaffection through demonstrations and boycott. The government lacked credibility.
June 12, 2012 was a day of serious protest in Moscow and other parts of Russian Republic in protest of the May 7, 2012 swearing into office of President Vladimir Putin as the winner of the disputed Russian Presidential election. The initially unconstitutional third term in office of Mr. Putin reduced the influence of Russia and dented affected her prestige as a leading light in the comity of nations.

Since most of Africa was colonized by the United Kingdom, African rulers and elites always like to rule as a monarchy, passing the baton of leadership from one generation to another either within the family or a select group of elites. Progressives that tried to fight for the right of the masses would be cleared from the way.

The Vote – Effective Weapon of the African Mass Movement.

It is sad that many Africans of voting age are passive and complacent about voting and election matters. This attitude must change if Africa would eventually put credible and competent leadership in place. There must be a clear departure from undue respect for rulers who lack credibility and the authority to lead. Africans should learn not to waste time to transform despotic rulers, but support the masses in the development of an intelligent electorate that will understand the immense power of the vote, and would peacefully vote out corrupt and inept rulers, putting outstanding leadership in their stead.
To have trustworthy and credible leaders in Africa, the eligible African voter should understand his role, the value of his vote, and the need to make sure that each vote count. the Mo Ibrahim Foundation should seek for ways, to educate Africans about the power of the vote, better voting attitude and culture, and non-violent movements into government transition.

Leadership Principles.
Africa needs leaders, not rulers, not Presidents nor Field Marshalls. Africans are tired of wars and incessant fighting among each other, wearied of run-away inflation and incurable diseases. Africans want to enjoy life in peace and harmony like in other lands. There is no place like home, Africans in the Diaspora want to return to a peaceful and happy home in Africa. Therefore, Africa need servant leaders, not rulers anymore. The following principles are some of the essential principles of servant leadership.

  1. Know Thyself: To try to know yourself begins with a desire to know God. The time you begin to know God is the time you begin to discover yourself, your purpose in life, your true dreams and goals, and how to channel all of these to become a strong and effective leader.
  2. Qualification: Tune up yourself for adequate and ideal qualification in chosen career or business to be fit for consideration as a candidate for leadership.
  3. Integrity: Be a man who is above-board. Be honest with yourself, and thus be honest to everybody else.
  4. Responsibility: Seek responsibility and take responsibility for your actions. Be responsible and take charge, even when things turn out awry, as they sometimes do. Never try to pass the buck, people will respect you for doing so.
  5. Dignity: Be a man of dignity in your private life and public relationships. This principle, if well nurtured will set you apart from the crowd, and earn you true respect of friends and foes.
  6. Decision Maker: Make decisions quickly, knowing that by deciding quickly, you make the best decisions. Know what to do next using adequate planning and problem-solving tools.
  7. Problem Solver: Treat all problems as opportunities to be creative. Apply creativity in every endeavor and thus enjoy a position of growing leadership.
  8. Role Model: Be exemplary, doing what you have to do as examples for others.
  9. Man of the People: Successfully train others to do your work, giving those who help you their due credits. Make the willing support of other people essential to your success.
  10.  Courage: meet all your problems and life challenges with extraordinary bundles of courage and bravery, and see yourself solve those problems quickly, while you overcome the challenges more easily and efficiently.

Management is as old as man, and marketing has always been a vital aspect of the management and business equation.

Marketing is a strategic institution of commerce and enterprise whether in terms of pure exchange of goods by barter as was common in the olden days. Marketing equally feature among traders from the time money became our means of exchange. Marketing would feature as people trade in one form or another, in franchises and other forms of commercial bulk sales and chain stores merchandise, as well as in the advanced business operations of corporate bodies, multinationals and blue-chip organizations.

The evolvement of core management theory and practice into serious practices on strategic planning and policy led marketing management into the vital role of essential ingredient of the strategic planning process. Along with the transformation process in management , behavioral science and general corporate response to emerging economies and fast technological advancement, marketing management has moved up into a fully integrated planning approach whereby marketing concepts, theories and findings are integrated into the broad corporate strategic policy for effective and efficient market understanding, niche building, product development, and effective profitable marketing regime that gives the organization maximum returns on investment. Organizations began to pay close attention to reports filtering from the marketing departments in their bid to find lucrative ventures that will not only keep the entire corporate body afloat in the face of stiff competition, but will also yield good dividends in profitable returns.

Four key aspects of the planning process began to feature more prominently in management thinking and marketing decision practices. They are: Analysis, Synthesis, Creation, and Communication.

You will realize quite easily that these four elements are also in tandem with the essential elements of the marketing strategy practices today.

Analysis: The primary need of the entrepreneur is to seek answers to critical questions on the rationale for the entire business process leads the drive for analytical presentation of current performances, plans, and market opportunities in the face of competitors and other challenges.

We set off by asking critical questions on subject, and then progress through questionnaires targeted towards a balanced audience. Reports and findings from the survey would help in drawing assumptions or repeat of the survey with better parameters when the first test was found inadequate.

To arrive at logical conclusions, theories and models from the behavioral school, management thoughts and theories, scientific models and applications are employed to get credible results and findings.

Synthesis: Management later make use of the findings when the conclusions of the studies are synthesized to forge out sound market opportunities in terms of products or services or both that were discovered or unearthed from the survey study. This approach would also show how best to approach the market, meet the core needs of the customer, handle competition, and solve other related issues such as logistics, deliveries, among others.

In synthesis, we rank marketing or product opportunities according to the basis at which they would give marketing goals and alternative strategies.

Creative Steps: Alternative strategies would emerge at this juncture of the process. Creative steps and moves are taken to take advantage of such opportunities within the planning process.

Communication: Within the organization, management should effectively communicate the findings, the proposals and the decisions to each stratum of the hierarchy. Communication of vital information, no matter how little, is vital to the implementation of the new drive or focus of the organization in the light of the fall out of the survey and its analysis. Stakeholders of the organization are informed about the new direction of the organization should also be communicated and informed at the time to make them play their roles effectively.

Product strategies are the serious attempts made to fit the attributes of a product to those benefits desired or sought by the consumer. Moving a particular brand closer to another brand regarded in the market as the ideal brand is known as brand mapping. This is akin to niche marketing, discussed below.

Multi-level marketing (MLM) is a marketing strategy whereby the sales team is compensated through the network system – the sales force benefit from sales personally generated as well as from sales made through their recruits, their affiliates and joint venture partners. This explains why it is otherwise known as network marketing.

In most cases, the sales team sells products to consumers or provides services to customers directly by means of relationship referrals; personal push, networks and contacts through the social media and sheer word of mouth. In contrast to multi-level marketing is single-level marketing, where the salesperson is rewarded for selling the product directly to the consumer.

Niche building is a popular phenomenon among internet marketers. A niche is discovered when a particular service (or product, sometimes) is discovered through deliberate study and search, developed and produced to meet or targeted towards a particular need in the market or within a particular market segment, where the service or product is best needed and desired. Such marketing effort is expected to yield most returns because of the underlying preliminary efforts. This is a far cry from the development of products for the purpose of meeting generic market demands.

Despite the hype and razzmatazz created around online marketing, it is still a segment of the old brick and mortar marketing system, but has surpassed and moved upwards because of the highly effective and efficient web explosion and internet connections. Web activities and application of software, rapid mailing and correspondence, with the addition of videos, webinars, teleseminars have transformed marketing online int a very big global marketing sector. 

 Apart from the big noise often made about recognizable online presence, credible and efficient online marketers are aware that the content of the on-line marketing strategy justifies the effort in the end. All efforts to build relationships and repeat sales would not come about without a credible market niche from the onset.

Ideally, efficient on-line marketers would focus on the paramount needs of potential customers or prospects, seek to meet those needs by creating or making available adequate products or services, communicate effectively to the market to get those items to the customer.

A successful marketing campaign begins with the search for the needs at the market which the on-line marketer could produce and deliver adequately. This is the most immediate application or target need for which the product is meant to satisfy as against the generic or broad need of that product.

Fruits are very many, and are of various types and species. The fruit market is , broad with various fruit types, colors, and categories. Describing the right niche or defining a niche at all is critical for a successful marketing campaign. Having the right marketing niche from the onset would help peg down advertisement costs and undue marketing and sales effort. He that failed to plan has already planned to fail. Many businesses failed because there was no concerted effort to decide the niche of the campaign from the onset.

Effort at getting a service appropriate niche is crucial and critical to a successful marketing process. It is important to search and study well, digging deep to discover the specific need of the market or consumer to produce the adequate product or service that will satisfy that need.

By digging deep, we would discover the followings:

1.    A particular product would mostly serve different uses.

2.    An array of different applications of the single product provides us with the lead for various studies on possible markets than the generic segment.

3.    Study of various customer behaviors would expose alternative marketing options and opportunities.

4.    The alternative marketing options are the new markets begging for our services and products.

Discovering specific market niche boils down to our first discussion of analysis, synthesis, creation, and communication. The initial marketing option may seem to us as a great demand for fruits. This is the first level. A curious survey may show that the demands is actually true and great for fruits, but digging deeper reveals  that the market actually need fruits; also need apples, oranges, and bananas, and again want many stocks of green apples, red apples, yellow oranges and green bananas. Suddenly, we were woken up into a lot of markets far bigger and clearer than the first “fruits” market.

Proper niche search enable the service or product provider detect various potential customer uses of that product, beginning the search by taking the point of view of the customer. Apple Inc. transformed hand-held telephone market into a whole new world of products and applications. The uses a customer describes for a product can be much larger in number than what the creators of the product originally had in mind. Different customers connote various product applications which should be serviced differently and separately with their peculiar approaches because different customer uses result in different search behavior.

Have you found your niche?

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Vice-President of The United States of America, Joe Biden.

Vice-President Joe Biden of The United States of America.

Your gain – from an unlikely source!

But it is your gain, alright.

Business and politics may not sound as good bedfellows. However, politics has brought some good business for discussion and learning today.

Your personal growth and development is an embodiment of what takes place around you, your reaction to them, and your moves for maximum gains from them.  As it boils down to the age-old dichotomy of nature and nature, you bet you need perseverance, determination, or sheer grit, or a rather good blend of those principles to face the challenges of living a fulfilled life these days.

You are the central figure, the actor, the hero of the movie, or the main personae of the unending drama constantly unfolding day by day around your life. Therefore you must not die or walk off stage. Film heroes often outlast every other actor to witness the successful end of the drama.

The vice-presidential debate had come and gone, yet the ripples, the reports and analysis are very much in the discussions here and there.

Here is your gain.

Commitment and perseverance!

Hopefully, you have finally set up on a course to fulfill your dream and realize your goals.

Expectantly, you are on the pathway to meet your goals, as you have dreamt of it, and planned to realize it.

Most often you would have challenges. There would be some flip-flops here and there, some false starts, and other situations that did not add up as you have calculated.

Don’t quit, feel happy! Is that not the advice of your mentor?


Because winners don’t quit, quitters don’t win.

Heather Dominick, a very successful coach of once said that “you do not need a fancy website, a huge email list, thousands of twitter followers or have a Facebook Fan Page. These are great tools, but not the “magic marketing bullets” that you might want to make them.”  We usually put our faith in some little gods that we have created, and when they disappoint, we feel dejected and quit.

Remember, winners don’t quit, quitters don’t win.

James Cameron’s groundbreaking 3D epic science fiction, Avatar, is a great lesson in this regard. Premiered in London on December 10,2009, the trailer went ahead to break several box office records, and eventually became the highest-grossing film of all time. Nominated for nine Academy Awards, it won in three categories – Cinematography, Visual Effects and Art direction. As a result of the great waves the movie had garnered over the months into the Oscars season, Cameron’s project was highly expected to pick the Director’s award at the Oscar’s. Avatar was not good enough to win the laurels he rightfully deserves at the prominent event. The great guy in Cameron is moving on to do even greater feats. What would you have done?

Vice-President Joe Biden, Jr., is the 47th and current Vice President of the United States of America, jointly elected with President Barack Obama. He became one of the youngest candidates ever elected into the Senate of the United States of America when he got the ticket at age 29.

But it was a mixed bag of fortune for the young Senator as his wife, Neilia, and their 1-year old daughter were killed in an auto-crash, which also left two other young sons critically injured shortly after his landslide victory into the Capitol.

Joe Biden was sworn into Senate at his sons’ hospital bedside. He was known to shuttle by train everyday between the hospital bedside of his sons and the Senate to give equal attention to family and state. Twice he ran for the office of the President of The United States of America, twice he failed, once in utter humiliation. Vice-President Joe Biden accepted his faith, yet trudged headlong, believing in a course he had set for self many years before. He became a loyal, trusted and dedicated team player with a former primary opponent, Barrack Obama.

This week’s vice-presidential debate was a point of recognition for who Joe Biden actually is, what he stands for, and what great things he is capable of doing. It did not just start that night.

Life tragedies often have their tonic effect on our personalities and ability to resolve to make our dreams come through, no matter what. The story of Oprah Winfrey and her rise to stardom is a great reminder of the wonderful possibilities in man. Rhonda Byrne wrote a great book titled The Secret after she had went to a very low point in life because of the loss of a very close parent.

What is the Secret? It will be great fun to find out.

Surprisingly, the secret of The Secret lies in another epic, Wallace D. WattlesThe Science of Getting Rich.

“Thinking does make it so” is a famous adage from time immemorial. Our thoughts are the great foundation for our faith. Optimistic thoughts portend positive attitudes towards life, which is faith. Faith without works is dead.  We must take persistent goal-focused actions to prove our faith.

Remember that Joe Biden did not flinch from disaster to be sworn into office after some heart-wrenching tragedies. He boldly served his term dutifully, while caring for his hospitalized kids from day-to-day, yet tending to other life issues and challenges.

Steven Covey’s best-seller, The 7 Habits of Highly Effective People prescribes the seven vital habits required to be effective. The book is a fantastic presentation of the seven sequences of the nitty-gritty of personal development.

It is made available to you free of charge, courtesy of  Loyaltepays:

: Seven Habits: a dedication to Stephen R. Covey

Habit 1 – Be Proactive

The first habit is to focus our attention and efforts upon the essence or purpose in life, that is, the long-term goal, thinking about the goal or long-term consequences of our actions. Form the habit of having a dream, define your vision, and set goals that are quantifiable and measurable as you move progressively towards the mark of dream attainment while using your time adequately.

Habit 2 – Begin with the End in Mind

Define what is important to you and set about its attainment working around all essential limits for and against that goal. You always find yourself bogged down to a standstill if you fail to successfully clarify the challenges here, and develop the habit to overcome those challenges to forge ahead.

Habit 3 – First Things First

Those vital and important issues that you may also find urgent to you would always guide your crucial decision-making. Plotting the concepts of urgency and importance against each other defines where you spend your time and upon what you dissipate your energy. Once you have defined your purpose and goal in life, the next thing is to set your priorities.

Habit 4 – Think Win Win

A win win attitude is the habit of settlement between two opinions without a compromise. The win win attitude make us seek solutions to divergent issues or opposing opinions in truth without unfair advantage to any party.

Habit 5 – Seek First to Understand, then be Understood

Premiered on the Golden Rule principle, this habit boosts inter-personal relationships as we seek to understand the other party in the effort to make the opposition read our clear intentions. Though our mind is oft to seek suspicion and misunderstanding, this habit guides one to apply quality time and effort to understand the other party, and thus get good interpersonal relationship as the two parties end up understanding each other in a win win situation.

Habit 6 – Synergize 

This habit involves brainstorming with colleagues or other parties to creatively produce solution to a problem in the win-win spirit of earlier habits. Synergy – the wonderful idea whereby the whole is greater than the sum of the parts.

Habit 7 – Sharpen the Saw

Sharpen the Saw. You, as the saw, got sharpened you are the saw; and in Sharpening the Saw you become better, keener and more effective. Highly Effective People always take time to Sharpen the Saw to keep their wits, intellect, abilities, and capabilities as most effective as ever.

The college student lied down upon his campus bunk bed, and muttered a
prayer, as he thought about the big test that would come up the following day.
It was going to be a defining moment in his life.

Now I lay me down to rest,

Tomorrow I have another test;

If I should die before I wake,

That’s one less test I’ll have to take!

Somehow on-line marketing is less of death but much fun about survival and success while serving or meeting the needs of other people.

Online marketing is a web business of consistent, deliberate action. The fact you are in business for a long-term compels you to plan and build an edifying business structural base that will sustain and endure through thick and thin.

Therefore it is adequate to have a credible marketing plan for the execution of set strategies. This calls for a well knitted organizational structure and marketing system to keep up a prominent spot and point of contact on the web. It begins with an e-mail address and a website. The obvious reasons being to make contact, connections, and run the online business activities while drawing traffic.

First and foremost, your site should meet, on continuous basis, the needs of your readers and customers. The higher the number of traffic to your site, the more sign ups you are definitely going to have.Every successful online marketer had to first keep on referring people into his business regularly for some months before the business begins to grow.  

The good firms are amazingly good at what they do, and they can get excellent results to attract natural linking, which is exactly what Google wants. As your site begin to rise gradually but steadily in the SERPS, you can then focus your effort on the preparation and generation of quality content.

You do not have borrow or apply every new marketing strategy sent across to you, all you need do is to carry out the RIGHT strategies for you and your business. content creation allows an entrepreneur to keep up regular online presence, connection and contact. Jeff Herring’s Complete Content Creation Package is made available through this link:

Your Complete Content Creation Package!

SEO firms are usually engaged to build online marketing programs around the content. But small entrepreneurs and business organizations could hardly afford such expensive outfits. It is better to personally handle some aspects of the SEO effort than to seek out the services of cheap and dangerous SEO outfits. To learn better on how to outsource , and what aspects or specifics of the operation should be outsourced, it is advisable to read the following article by Mary Haynes, courtesy Copyblogger,

Are SEOs Destroying Small Businesses? A Penguin Story


Go read the article here


A shared vision is not an idea.

It is not even an important idea such as freedom.

It is, rather, a force in people’s hearts,

a force of impressive power…

Shared vision is vital for the learning organization

because it provides the focus and energy for learning.

(Peter M. Senge)


When Africa became independent,

We thought Africans would be free.

When the colonialists left Africa,

We gladly reasoned Blacks would rule blacks well.


How doomed, how wrong we were.

How naïve our thoughts, our expectations;

How disillusioned and warped our yearnings,

For those who sold slaves, are busy looting the treasury!


Africa produce heroes, she bred many heroines,

Black men, African women have always done great.

But of leaders and rulers on the home front,

Africans seem not to find, safe for despots and tyrants.


When shall thy pride come, oh Mother Africa?

For how long shall thy treasured children

Build the cities and wealth of other nations,

Leaving fallow, in decay, the land of their fathers?


For how long, oh Mama Africa, for how long

Shall poverty, nepotism, corruption and disease,

Cover the land from Cape to Coast, camp to camp

When shall Africans know freedom as ought to?


Imagine Africans singing deep from their hearts,

My country tis of thee, my land ‘tis of thee,

Singing true songs of freedom, songs of liberation.

Not in the Diaspora, but freely at home in Africa.


To every man there openeth

A way and ways and a way

The high soul climbs the high way,

And the low soul gropes for the low,

And in between on the misty flats

The rest drift to and fro,

To every man there openeth

A high way and a low

And every man decideth

The way his soul shall go.


Imagine Africa climb the high way,

Imagine Africans departing from the low and the flat,

Imagine all Africans enjoying the fruit of the land.

It is our shared vision, our deep imagination, our dream.

Look to Africa, for there a king shall be crowned!

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