Monthly Archives: November 2012

Zig Ziglar was a great motivational speaker, known worldwide as a mentor and teacher of great minds and people. Though born in Gary, Indiana, in the United States of America, he was not as famous for his place of birth as Michael Jackson, The King of Pop. However, without pulling a string on the guitar or beating a drum,  Ziglar also became known all over the world. His death was reported recently.

The outburst of the internet and online activities has transferred a lot of marketing activities to cogent and spurious applications on the web, leading to the emergence of fully baked, half-trained, ill-experienced as well as in-experienced operators, all scrambling to make instant profit and success online inflicting great pains and occasional successes. For forty years, Ziglar maintained an excellent and very successful record in this field. How come?

The Age of Enlightenment and Reason seemed to have dealt serious blows to religion through scientific discoveries and reports. Technological advancement and new findings has drawn man far away from his maker.  Human beings chose to praise self rather than glorify God with his progress and inventions. The creature suddenly evolves into his own creator from the days of John Locke, Isaac Newton, Jeanne Jacque Rousseau.

The theory of evolution by Charles Darwin and his collaborators further confused the circumstances, leading many to throw out the idea of God. Religion along with Christianity and the Bible were relegated into the background. Freedom of expression and worship was further stretched to block public prayers and the mention of the name of God. Rather than serve as a good guide, the gentle Voice of Truth and Reason, the Bible was cast out of all categories of rational thinking by scientists, atheists and agnostics. The failings of the Papacy and Papal Bulls deceived scientists to reject Christ and His teachings. Christianity is a way of life, according to the teachings of Jesus Christ.

Nevertheless, the basis of scientific search, hypotheses and theories has never been resolved, and may never be resolved till Jesus comes. You certainly must have heard of the Big Bang Theory, and the Black Hole – that celestial body in Universe. The gravitational field of a Black Hole is so strong that, if the body is large enough, nothing, including electromagnetic radiation, can escape from its vicinity. Their gravity would consume whatever comes within their vicinity, stars, planets, matter, energy, or light. Recently, a Super-Giant Black Hole, extremely bigger than the imagination of any scientist, was discovered in galaxy NGC 1277 by astrophysicists. Why did the Creator place our Earth at the right place far away from this looming calamity?

People who refuse to worship God eventually turn over to serve gods, demons and spirits. The crave for wealth without Divine guide has led man into all sorts of psychic and spirits followings, looking less on God and more on the self. They seek for riches at all cost without God and morals, just to satisfy their selfish urges and inner whims.

For about four decades, Zig Ziglar emerged as one of the biggest names in Motivational Speaking, self-help teaching, writing and mentoring using the Bible and the life and teachings of Christ..
Coming from a humble background, Ziglar picked up the gauntlet as the family breadwinner upon the death of his father and a sister at close intervals, selling peanuts for little gains. His gift was noticed as he often spoke to urge colleagues at work. Picking up the good advice of his boss, he launched out into his career and never looked back ever since.

A World War II Navy veteran, Ziglar became a Christian soon after meeting his wife, got married in 1946, and remained dedicated to Christianity up to the point of death. He was devotedly married to his wife for 65 years and had three adorable children. Ziglar passed on to glory recently with a very firm hope of reigning with Christ at the last resurrection. He hope to see you and I at “The Top” and “on the Other Side”. That is the hope of an all-round success with the Zig Ziglar code.

Below is the code that must have informed his gallant success and tall achievements in life.


1.            The Man and the Message

According to a Philippe Mathews interview,  Zig Ziglar taught Sunday school more than forty five times per year at the Prestonwood Baptist Church, Dallas, Texas.  Zig told Philippe: It’s my favorite thing to do.  A lot of people need encouragement and the name of our class is the Encourager Class, and a lot of people don’t know how to apply biblical principles to everyday life.  I made my commitment to Christ July 4, 1972, and my life totally, revolutionary changed in every way.  Everything is enriched because biblical principles work in all areas of life. I enjoy teaching the bible so much.  I spend most of Saturday getting ready for my lesson on Sunday; so it’s good for me also.
The first thing on applying biblical principles is you’ve got to know what those biblical principles are and the way you learn that is simply read the bible.  The New Living Translation is in everyday English, and for the average reader of today that makes a huge difference.  Incidentally, in 1992, the Associated Press had a segment that examined all of the motivational books and there was not one that was as good as the bible, which I thought, was fascinating.” Zig Ziglar

Tips for Achievement

Build your personal brand, and make it known to you and the world as your signature whatever your product or service may be.

Building a better you is the first step to building a better America.Zig Ziglar

Your attitude, not your aptitude, will determine your altitude.” Zig Ziglar

“If you can dream it, then you can achieve it.” Zig Ziglar


I believe that being successful means having a balance of success stories across the many areas of your life. You can’t truly be considered successful in your business life if your home life is in shambles.Zig Ziglar

Start with a purpose. Define your purpose and take adequate steps needed to fulfill it.

If you want to reach a goal, you must “see the reaching” in your own mind before you actually arrive at your goal.”  Zig Ziglar


The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.” Zig Ziglar

Have a Goal

Every choice you make has an end result.Zig Ziglar

A goal properly set is halfway reached.Zig Ziglar


Have a Plan:

Expect the best. Prepare for the worst. Capitalize on what comes.” Zig Ziglar

You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” Zig Ziglar

The Final Analysis

“It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.” Zig Ziglar

“You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar

“Money won’t make you happy… but everybody wants to find out for themselves.” Zig Ziglar

If you learn from defeat, you haven’t really lost.” Zig Ziglar

Sometimes adversity is what you need to face in order to become successful.Zig Ziglar

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There is always a formidable rush to be successful.

Yet, the wise Man declared out of His ken of intelligent knowledge and seasoned wisdom “I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill;, but time and chance happeneth to them all”. (Eccl. 9: 11).
Initially, one is poised to reason that above quote lend credence to indolence. Others might surmise that the quotation buttresses the opinion of people who crave chance and sheer good luck to make a break in every attempt in life.

Each of us has the time and space to dispense with, for opportune projects and assignments. How well and profitable you make use of that opportunity depends upon you. But in this Time and Opportunity there is Incident, what may fall in; and Occurrence, what may meet and frustrate an attempt. These things should be wisely weighed, and seriously balanced; for those four things belong to every human action. (Sounds like the strategy, in all matters).
While you have Time, seek an Opportunity to do what is right; but calculate on hindrances and oppositions, because time and opportunity have their Incident and Occurrence.

While attending the high school reunion, we discovered that one student who led the class from the beginning to the last year was not the richest or most prominent of the reunion. She is still doing well as a university lecturer. But it was Ronald, the “dreg” of the class, who managed to make his last papers with us. He came in a remarkably expansive and expensive way. He is now an oil magnate in the Middle –East. In his story, he actually decided to travel with his girl-friend who found a job in the Arabian Gulf ten years ago. They later married and settled down there. “I grasped the rare opportunity the moment I saw it, and the rest is history”, he declared.

Wonder why the infamous Big Ben chose nothing apart from executing the Great London Robbery.
Why should artists, athletes and politicians cheat and deceive in races and competitions, knowing full well that they would be disgraced when caught.
Why should Generals who work by the rule, fight by the rule, and won battles by the rule fail to live by the rule, risking and losing all honors, glories, and accolades on the laps of a lousy tart, women of easy virtues.
Wonder why politicians, businessmen, corporate executives steal from the wealth and covers of everybody.

Cheats and dishonest people never succeeded in the true sense of it. They merely made money or fame by greed and selfishness, always to be haunted by conscience and judgment. But many people are carried away by their dishonesty and greed, seeking to do likewise.

Warren buffet became wealthy because Buffet obeys the law of frugality and investment to the letter, taking opportunities of time, occurrence and incidence from his early life.
Steve Job lost his company to new investors, but returned more than twelve years later to take over because he kept doing what he knew to do best, taking opportunities of time, occurrence and incidence.
Bill Gates led the pack of richest men across the globe because he took advantage of time, opportunities, occurrence and incidence.
John F. Kennedy was less expected to become the towering success he eventually turned out to be. Many doubted his difficult health. The daring man threw his fears to the winds, forged ahead as a Congressman, Senator and one of the most beloved Presidents of the United States of America. Why? JFK had learnt early in life to take the utmost advantage of time, opportunities, occurrence, and incidence, even at the point of death.
Forget the book makers, President Obama took full advantage of time, opportunities, occurrence and incidence to win re-election and made history for self and mankind.

How do you rate yourself on this all-important score sheet?

It is the key to your discovery and bigger success!

The 7 Habits of Highly Effective People
1 – Be Proactive: Form the habit of having a dream, define your vision, and set goals that are quantifiable and measurable as you move progressively towards the mark of dream attainment while using your time adequately
Habit 2 – Begin with the End in Mind: Define what is critical to you and set about its attainment working around all essential limits for and against that goal.
Habit 3 – First Things First: Plotting the concepts of urgency and importance against each other defines where you spend your time and upon what you dissipate your energy. Set your priorities and follow through.
Habit 4 – Think Win Win: A win win attitude is the habit of settlement between two opinions without a compromise.
Habit 5 – Seek First to Understand, then be Understood: Seek to understand the other party in the effort to make the opposition read our clear intentions. Though our mind is oft to seek suspicion and misunderstanding, this habit guides one to apply quality time and effort to understand the other party, and thus get good interpersonal relationship as the two parties end up understanding each other in a win win situation.
Habit 6 – Synergize: This habit involves brainstorming with colleagues or other parties, seeking a solution to a problem in the win-win spirit. Synergy – the marvelous idea whereby the whole is greater than the sum of the parts.
Habit 7 – Sharpen the Saw: As the Saw, become better, keener and more effective. Highly Effective People always take time to fine-tune themselves, to keep their wits, intellect, abilities, and capabilities as most effective as ever.

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Management is a great fundamental tool that is very essential in the handling of the day-to-day marketing activities and general business. We are in business for the singular purpose of attaining set goals and desired objectives, which often hinges on profit.

The manager, therefore, is that person who plans, leads, organizes, delegates, controls, and evaluates in the dire attempt to meet set targets and desired goals.

Management is as old as man because every aspect of human activity has one management function or another. Managers are, therefore, expected to be responsible people, groomed to execute planned schemes and deliver set goals. They would succeed if high standards are maintained in handling their work.

Before the day’s work, managers need to think well and follow laid down principles and routines to avoid mistakes, often called human error.

Wonder why mistakes should not be left as mistakes, but has to be tagged as human errors. What does it mean to be human? How do we become good managers?

In management studies, there are many theories of human development, each one of which tries to explain some vital aspect of the management function and equation.

The challenge to man has always been the following:

  1. The application of management theoriesand practice into our daily lives and routines.
  2. How human developmentand technological advancement can offer desired crucial framework for the organization of people and the running of systems and facilities in a knowledge based environment.

Since Management started from the cradle of man, every aspect of our daily activity is therefore, a function of one aspect or the other of management theory and practice. This makes everyone a manager at one level or another. You manage your washing machine as much as you take good care of your lawn mower, and of course, the maintenance and operation or driving of your automobile.

Moving from Overwhelmed to Organized

How we react to shocks and sudden occurrences in life depicts our preparedness to face challenges as they come. It also reveals the way we make judgments and take correct decisions and actions during crisis. Management help man to see the crisis before it strikes, and plan to escape the danger. It takes adequate management principles and models to transform from an overwhelmed business condition into the desired organized entrepreneurial practice that guarantee success and profitability. We virtually put a working system in place which keeps the business operation in a seamless working condition from time to time. This is the time when management could guarantee the profitability and success of the business or enterprise.

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A close encounter with Adam Urbansky
I was fortunate to catch up with Adam Urbanski, of The Millionaire Marketing Mentor®. at .He gave without hesitation, as is always his way, three things to do produce bigger clientele and increase traffic.

  1. 1.    Find and Promote Your “Silver Bullet”

We often speak of a niche. There is always one particular work, creativity, service, or product that one can do better than other people. It is very important to discover this creativity, develop it , and find out the people, the market segment that needs that unique thing, and are ready to willingly pay to have it.” The key here is “that people are looking for” this thing. “Fact is that everyone has something that can be turned into a “silver bullet” – I call it a Unique Solution System. The challenge that most people don’t know how to package it the right away… One key I’ll give you right away is to have a narrow and deep focus with your solutions.” Adam Urbansky.

  1. 2.    Teach More Now! “Nearly every person who enters my programs tells me that what they really want to do is to teach more and impact more people. Yet they are not doing it! They are “waiting until they become more successful”. The crazy thing is that they may never become “successful” without beginning to teach first! “ It is advisable to support prospects and established clients with gifts and free items that gives them support. Such a strategy do not only enhance your credibility, but go very far to boost you image while promoting your products and services in a big way. We do not need to monetize every service rendered in the course of meeting our targets. Free webinars, tele-seminars, workshops, videos and blog articles, books and e-zines are major ways of reaching out to our community and clients, to teach more for better understanding. “I call it your RAID System – Rapid Automated Information Distribution System. Look, nobody is looking for your sales pitch. But a lot of people are looking for solutions that you can offer. Got it? So teach more. You’ll attract more prospects and get more clients”.
    Focus on Attracting Higher End Clients
  1. 3.    Do not sell yourself cheap. It is a great challenge to build up a list of high paying clients, nevertheless a marketer should not subject to making very cheap charges for very valuable product or service. Self-employed professionals who charge less or under-price their services and programs could only pile up debts and losses for themselves. Clients would rate their products low because their rates are cheap. This would create the big problem of overwhelm and financial struggle.
    We tend to judge the quality by its price tag. Cheap (low price) equals low quality. Expensive equals valuable and high quality. Although this perception may not be correct, but it is the way the world reasons, and it is very crucial we play with their opinion somehow. So price yourself for a great first impression and use your pricing to position yourself as a quality resource not a cheap peddler. You may set your rate by the hour or by the month, whatever it is, make it worth it. Higher-end clients want to do business with experts. And experts don’t come cheap! It’s actually naturally mutually exclusive if you’re cheap – you’re not an expert, and if you’re an expert – you won’t be cheap.


Now, you’re probably thinking to yourself, “Can this really be this simple?”

The answer is YES!


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Profound and outstanding writings are never done by accident.
Purposeful writing is the result of a deliberate attempt of a writer to communicate ideas, impressions or facts, to another person, to make the reader do what the writer intended to achieve.
Copywriting is essentially a form of writing with a purpose, based upon the two principles of:
1. what do I want to do?
2. How do I do it well?

In the same vein, a copywriter needs to understand his purpose of writing in the first instance.
He also need to make adequate use of style, material, organization, arrangement, development, and general coherence to bring forth the desired document that would eventually make the reader do his bidding
Copywriting, in essence, is the art of writing compelling sales scripts that make so much sense to picked up for reading out of the large arrays of blog posts, emails, sales letters, or webinars and seminar reports.

Copywriting is one of the most effective online marketing tools. It is highly effective in sales letters, blog posts, sales reports, webinar invitations and reports, product or service launch. These are often written in the tone of a conversation between the writer and the reader.
Sales-pitched written materials are strategically set in the most proper way and wordings, to guide the reader into making decisions or taking actions desired by the writer.
Great copywriters simply enjoy the art of writing in a conversational tone with a good understanding of the simple rules of making strong written copies that make the sale without much fuss on the reader.

The first law of success in every attempt is to know oneself and be oneself. Be yourself and try not to become or impersonate another writer, which you probably may never be.
Avoid the use of high-sounding words, flowery sentences, fancy prose and clichés that tend to show that you are clever. Ability to write in a conversational tone sets the pace, while the art of knowing what to say, when to say it, and how to say it finishes off the task.
Once this craft is learnt well and perfected, every line and paragraph you produce would be powerful and effective enough to convince the reader to make the desired decision.

Copywriting fundamentals

1. A strong and compelling headline. The headline must catch the readers’ attention. The vital essence of the headline is to get the first sentence of the material read. A compelling headline stirs up the interest and attention of the reader to decide to read further. Reading further leads to reading the entire article way down to the point of offer and the decision to take up the offer – the sale. Headlines that grab your readers’ attention and force them to keep on reading.

2. A powerful lead. A strong and effective opening of the paragraph, so irresistible, that your reader will want to buy what you’re selling after reading the first two paragraphs or pages.

3. Body should focus on the benefit to the reader. It is so crucial; “speak” directly to your reader and show that you truly care about his or her worries, needs, and wants.

4. Your writing should make a promise to the reader, a promise that would be fulfilled.

5. Close sales.  Knowing how every successful letter needs to be structured, copywriting is the surest way to lead your reader to the sale.

Copywriting is a powerful tool for direct-marketing, whereby letters and other forms of mails and presentations are produced to request for prompt and specific action, asking for immediate and clear-cut decision. Companies, not-profit organizations, political organizations and social or educational associations use the direct response approach to sell their products, services and ideas.
Direct-response marketing allows companies market directly to the people and organizations through letters and emails, urging them to subscribe to websites, emails, landing pages, discussion boards and forums. Information is equally shared through social media sites such as LinkedIn, Facebook, Twitter, Tumbler, and Pinterest.Most of these sales efforts are conducted by copywriting.

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Peter Drucker, Jack Welch, & Nehemiah

A successful person is not a person without problems, but rather the man who has learnt how to deal with his problems successfully.

Challenges and difficulties of life are hydra-headed; the harder they come, the tougher the champion emerges to surmount them. Organizations, people, families and communities are constantly confronted with unprecedented levels of change.

The need for change in the face of the fast pace at which events take place and technological advancement evolve these days has made change a way of life, and the pattern by which we must work to meet set goals and dreams.

Prompt adaptation to quick changes is essential for efficiency, ensures good return on investment, and enhances relevance in the world today. We must respond to change for effectiveness, and become competitive to thrive in today’s market and life.

There is always a solution to each problem, but those solutions are often discovered and noted by smart people who genuinely look for them. How smart are you? Some solutions are found more easily than others. Keen people tap into right solutions to meet challenges in life and business.

Projects are designed solutions to meet changes that had cropped up in time and space. Managing the inherent risk associated with change and innovation is quite fundamental to good management practice for successful project execution and delivery.

In his book, The Practice of Management’, Peter Drucker transformed corporate management with Management by Objectives, (MBO), a process by which corporate goals are set with the agreement and understanding of both management and subordinates. Management objectives are set and made clear to both staff and employees so that everyone know his specific role, and aspire to play such role for successful goal attainment. As a result, corporate performances improved through collective goal setting, open avenues to make choices in respective courses of action, and the deliberate empowerment of each cadre to make judgment and decisions in line with set goals and focus.

As meaningful management result was discovered to be attainable outside the corporate entity, management by objective was expanded into the marketplace. Peter Drucker responded with Managing for Results , a theory and practice on the application of management to obtain results within the economy and in the market. The book enunciated the need to seek results through the development of management and products that:

  1.  Gives prime attention to the customer,
  2. Encourage entrepreneurial based market strategy geared towards a profound and prominent presence in the market,
  3. Timely innovations directed at taking full benefits of the advantages and opportunities of the moment.

Results came from the new ideology with improved corporate gains and profits emanating from the positive response of the market to management innovations and creativity.

Result- focused management leads to result based leadership.

Result-based leadership leads to effective leadership.

Effective leadership = attributes × results.

To maintain effective leadership, the top echelon of management must demonstrate effective and profound leadership attributes and qualities.

What are results?

Too much attention is often given to leadership qualities and styles, organizational capabilities and visions, competencies and potentialities while we overlook the desired results that all these personal attributes should deliver.

Results are the essence of result-based leadership.

Organizational capabilities and leadership must bring forth desired results, credible results, and profound results otherwise it has failed. 

Jack Welch addressed the challenges faced by corporate leaders in obtaining desired results in most of his writings and practices, especially as the CEO of General Electric. According to Jack Welch, it  is well and good to improve productivity and obtain set goals and results in the interim, however, the most profound achievement of corporate leadership is hinged on her ability to put a  team in place that will take the organization to the next level and sustain her.

 25 Lessons from Jack Welch

Welch urged other leaders at GE to “make sure you have the very best people to carry your vision out. Hire those most capable of turning visions into reality – ask questions about how they might go about attacking a particular thorny problem. Promote those people who have the best record of making things happen.” These kinds of people are the Champions.

There is always a great demand for the champion. Whether in government, public service, corporate organizations, athletics and sports, science, education and academics, social and the general aspects of life. To carry out great tasks and do exploits goes beyond the common aspects of learning and training, but rests on the application of talents and gifts to do what initially seemed impossible. It requires planning and dedicated pursuit to become a winner in life.

Turning out a champion requires having a concrete dream and the strong desire to attain the dream. It is essential to make the decision to pursue the dream into successful attainment, and the determination to go through all the odds and challenges till victory is attained. One also needs the dedication to the chosen course and the plan to attain it, the doggedness to push ahead towards the winning mark in the face of challenges, oppositions, and disappointments from friends and foes.

Before the crown is won, there must come first the preparation of the champion. A good example is taken from the Book of Nehemiah. The Bible is full of various aspects of exemplary human endeavors, recorded for our learning and edification, with the view to trust God, and depend upon Him.

The Book of Nehemiah is a great lesson on personal development for the onerous task of management of public service. The fall of Babylon occurred in 533 B.C. when Cyrus, King of Persia, captured Babylon by the stratagem of diverting the waters of the Euphrates from their usual channel, so that they no longer flow through the city. His armies marched through the dry bed of the river under the gates into the city and so captured it almost without a battle. King Artaxerxes emerged later after Cyrus. Nehemiah was a Jewish cup-bearer of the Persian king.

Nehemiah was troubled when news came to him that:

  1.  The wall of Jerusalem had been broken down.
  2. The gates of the city of Jerusalem had been burned with fire.

Though living at ease and comfort in Persia, Nehemiah realized, as an Israelite, that his brethren were in distress and needed his support. He resolved to take up their burden and do all he could to relief their situation. In confronting the problem, Nehemiah, about 446 B.C. took the following steps of excellent project management:

  1. He established the challenges and the dangers inherent in not doing anything.
  2. His first application was unto God through prayer and supplication, to receive favorable response from his appeal to the King.
  3. The king found Nehemiah moody, and entreated him to tell his worries. Nehemiah laid his challenges before the King, who granted him favorable response in approval to travel with generous support for him and his project.
  4. Nehemiah designed a strategy whereby the project was divided into manageable stages, patterns and procedures for more accurate planning.
  5. He ensured that resources for successful execution and implementation were adequately provided and supplied from Persia and Palestine, with express approval from the king, and willing support of the Jews in Palestine.
  6. Nehemiah followed up with regular stage reports and management briefs at each milestone.
  7. Nehemiah maintained regular vital meetings with stakeholders to maintain the momentum of the progress of the project, and devise tactical and spiritual measures to confront serious opposition and detractors.

Under Nehemiah’s energetic administration, the walls of Jerusalem were repaired within two months, the city was once again secured, economic and social reforms were put in place, and the glory of the land and the people were restored. Management by objective yield good results in social and economic measures when corporate leadership is effective enough to put up a team that will get result, sustain the corporate body, and take the organization to the next level.

Are you the Nehemiah of your enterprise, your organization, or your community, or seek we for another?

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